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TikTok Grants Viewers Authority to Reduce Artificial Intelligence-Made Videos in Timelines

The platform is rolling out a new feature that allows them to reduce the amount of AI-created content appearing in their timelines. This initiative comes as the service disclosed that it currently hosts over 1 bn content made with AI.

Testing and Rollout

The update is being tested over the coming weeks before a full-scale rollout. This development aligns with a rise in content created by AI, spurred by recent AI video creators.

AI Content on Other Platforms

Recent reports that approximately 10% of the quickest rising video streams on another major platform primarily display clips produced artificially. A large amount of this material is classified as low-quality AI content, a phrase for inferior, bulk-generated content that is typically absurd or dreamlike.

Based on user feedback that a lot of users appreciate content produced via AI tools, including digital art to educational videos, and we intend to offer the community the option to adjust the amount of that, depending on their own likes,” stated a spokesperson.

Scale of AI Content

The platform announced that there are presently 1.3 billion videos on its app identified as artificially created. Collectively, over 100 mn pieces of content are submitted to the platform each day, making clips made by AI a minor percentage of its overall inventory.

Customizing Your Feed

Users will be able to reduce or increase the level of artificial media they see by using the content preference setting in the app and selecting AI-made media. Further subjects that can already be controlled under the tool encompass politics, clothing, aesthetics, and movement.

Platform Guidelines

The platform’s rules oblige content makers to identify convincing artificially created content, and it prohibits harmful AI impersonations of public figures or emergencies. Any realistic artificial content that is unmarked can be deleted under its community policies.

In addition, the service will henceforth apply an artificially created watermark to content created with its proprietary AI systems, or flagged by an cross-platform project for recognizing AI-generated material. This measure is designed to help prevent users from trying to circumvent the tagging system.

AI Literacy Programs

The platform is furthermore establishing a $2m educational fund for specialists and institutions to produce learning resources about using AI responsibly. This program will benefit non-profit groups focused on educating computer science.

Moderation Strategy

TikTok has justified its moderation strategy, following debate over proposals to make redundant numerous review team members in the United Kingdom. It is set to cut 439 jobs in its trust and safety division in London, with worker representatives and online safety experts raising concerns that humans are being replaced by automated systems.

A senior executive clarified that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most distressing content ahead of it is viewed by staff. TikTok announced a significant reduction in disturbing and violent content reviewed by content reviewers over the previous year due to reliance on its AI tools.

It is vital to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s extremely critical to limit contact with dangerous material as swiftly, which is why a extensive automated help is making a difference process content quickly.”
The writer

Samantha Scott

A digital artist and design educator with over a decade of experience in visual storytelling and creative direction.

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